Hi, I’m Orpha Pierce, marketing consultant.
Business greeting cards are an effective method to stay in touch with your clients if you are serious about retaining your clients, and getting repeat and referral business.
Here’s why . . .
. . . strong relationships are good for business and expressions of caring can help you strengthen relationships with employees and customers.
Don Hall, Jr., Corporate Vice President of Strategy and Development, Hallmark Cards, Inc.
It’s a proven technique
At his peak, Joe Girard sold more cars per day than any other car
salesman in America, according to the Guinness Book of World Records.. . . . Girard is not shy about sharing his secret: Greeting Cards.
Every month, every person who had ever bought a car from him got a greeting card.
Christmas, Valentine’s Day, St. Patrick’s Day, a birthday whatever.Girard became a member
of the family, so to speak, that’s a critical secret making sales.”Jay Levinson, Home Office Computing, April, 1994
Business relationships require time, thought and nurturing. Sending business greeting cards tells your customers that you are thinking of them and appreciate their business.
This simple gesture helps build customer loyalty.
Clients continue to buy from you. They refer their friends and family to you.
It puts your sales on automatic.
You earn more with less effort. You get to spend your time doing what is important to you.
lasting impression
“…cards are never interpreted as an interruption or a hard sell, but they do let prospects know that you’re interested and available when they’re ready to do business.”
—Entrepreneur Magazine
Your marketing message subtly gets through. It leaves a lasting impression on your customer while building a personal relationship. Customers come to you when they’re ready.
Your clients stay put
It’s less expensive for you to retain a client than to get a new client. Business greeting cards help you retain the customers you have.
Sending personalized corporate greeting cards sets you apart from your competition.
Your message stays with your customer. They come to you when they need your services. Your sales increase. Your expenses decrease. You have more money to do what you want.
Plan One
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Research shows that retaining just 5% more customers can increase profits from 25% to 120%
Frederick F. Reichheld, Bain & Co. The Loyalty Effect, Harvard Business School Press Magazine
They’ll trust you
with their friends
66 % of all prospects come from word-of-mouth referrals
People refer their friends to people they like and trust. Customers send their friends to you because you’ve taken the time to build a personal relationship with them. Prospecting becomes easier for you.
Business greeting
cards pull up to a
50% response rate
Studies show that sending business greeting cards systematically can have up to a 50% response rate versus other direct mail techniques. When was the last time one of your mailings pulled so well?
People will keep your
cards around
People display greeting cards for 5-7 days. Most mailings are trashed the same day. Your marketing message is on display and gets through to your client. Customers know that you care and appreciate their business and come to you when they need your services.